Wholesale Policy

Effective Date: January 1, 2026

1. B2B Account Verification and Eligibility Wholesale purchasing privileges are reserved exclusively for verified commercial entities, including physical pet retail stores, authorized online e-commerce businesses, veterinary clinics, and regional distribution networks. All applicants must provide legitimate business registration credentials prior to receiving wholesale catalog access or order approval.

2. Minimum Order Value (MOQ) To access factory-direct tier pricing, commercial partners must satisfy established Minimum Order Quantity (MOQ) metrics:

• The mandatory Minimum Order Value for all initial and recurring wholesale orders is $990 USD.
• Orders submitted below the $990 USD threshold will not process through B2B channels and will be redirected to retail pricing schedules.
• Mixed SKU ordering is permitted provided the cumulative order total meets or exceeds $990 USD.

3. Pricing, Margin Structures, and MAP Compliance

• Wholesale tier pricing offers up to 45% discount off suggested Minimum Advertised Price (MAP) thresholds depending on order volume brackets.
• Wholesale partners agree to strictly adhere to established Minimum Advertised Price (MAP) guidelines across all public sales channels.
• Undercutting MAP guidelines on public online marketplaces without prior written authorization is strictly prohibited and results in immediate B2B account suspension.

4. Payment Terms and Invoicing

• All initial wholesale purchases require full payment upfront prior to order packing and dispatch.
• Approved payment methods for B2B transactions include wire transfer (ACH/TT), major credit cards, or direct commercial bank transfers.
• Net-30 credit terms are reserved for long-standing wholesale partners with verified credit histories and require formal credit application approval.

5. Order Cancellations and Modifications Because wholesale orders require dedicated inventory allocation and pallet logistics, order modifications or cancellations must be requested within 24 hours of invoice payment. Cancellations requested after warehouse packing has commenced are subject to a 15% restocking and administrative fee.

6. Resale Channels and Marketplace Restrictions

• Wholesale partners are authorized to sell products within their approved physical retail locations or proprietary online domains.
• Unapproved third-party marketplace reselling (such as listing on Amazon, eBay, or Walmart marketplace) under secondary store names is strictly regulated and requires explicit B2B channel clearance.